It started with a little Yorkie named Manfred. Manfred did not like the cold winter weather in Sweden, so we started designing clothes for him to wear during our daily walks in the neighbourhood.
Today Manfred of Sweden has been featured world wide:In the Wall street Journal, Herald Tribune, Daily Mail, Elle.com, as well as in-flight publications, books and numerous television appearances.
We were also included in the glossy table book ìUnbridaledî by Swarovski.

An exhibit which included Manfredís clothing at the Design Museum in Gothenburg also attracted considerable attention, which resulted in, further exhibitions across the world, major museums and galleries, the Momu museum in Antwerp with Swarovski Crystal loves leather Courage,

Unbridaled by Swarovski at The Monnais Museum in Paris with John Galliano, Armani, Azzaro, Escada, Vivienne Westwood, Victor & Rolf.

The famous rock photographer Jan Olofssons images decorate a new line of Manfredís T-shirts. Recently we created a jacket on the Beatles Sergeant Pepper theme.
The Manfred of Sweden brand represents a unique fusion of fashion and functionality. Customizing clothing is key to the range.

The brand has already generated considerable interest and acclaim all over the world available through high-end retailers like Harrods in London, Bongenie Grieder Switzerland, L.A. Dog Works in Hollywood, Lap of luxury with Karen in Florida , Tony Valdy in St Petersburg, Russia to mention a few.

Manfred of Sweden recently won the highly prestigious Pet Fashion Week NY Media Choice Award sponsored by Swarovski Crystallizedô using Swarovski Elements. This was judged by the media representatives, confirming Manfredís status as the premier brand in this field.

Japan is another country that is succumbing to Manfred’s spell. at The Big Site in Tokyo, we were exclusively represented in the Swarovski Booth with five Crystallized jackets.

Manfredís fairytale jacket that was shown for the first time at the “Media choice awards Pet Fashion Week in New Yorkî has 2500 hand sewn Swarovski Crystals was the main attraction at the New York Pet Fashion Week Tokyo Projectís runway.

We are proud to have sold jackets to Robin Williams and Amy Tan at a charity event in San Fransisco.